April 22, 1970 marked the very first installment of Earth Day, an American climate awareness initiative turned international phenomenon, that has taken place every year since then. As this week marks the fifty-first anniversary of Earth Day, we wanted to take a moment to reflect on our own impact as a global player in the fashion industry.

PHIPPS has upheld strong ethical and educational values since its inception, but the Fall Winter 2020 collection Treehugger: Tales of the Forest saw the first official collaboration between the brand and a non-profit organization; Smokey Bear. Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires.

For Fall Winter 2021, PHIPPS partnered with Oceanic Global – an NGO dedicated to saving the world’s oceans through collective action, education, and activism worldwide. Made with OG in mind, our latest educational graphics point to the consequences of the warming climate: entwined dolphins, seals, and penguins joining slogans ‘On Thin Ice’ and a tongue-in-cheek plea to ‘Save the Fucking Whales’. Finally, a reference to Titanic’s famous diamond ‘The Heart Of The Ocean’ recall a devastating fact: over the past 33 years, we have lost 95% of the oldest, thickest ice in the Arctic.
A comment by founder Spencer Phipps on the collaboration:

I am really excited to extend the message of our collection to real world application by partnering with a cause that is working for positive change.

Beyond Earth Day, PHIPPS and OG are also planning a major activation campaign around World Oceans Day this June, as well as Climate Awareness Week in New York, in September.
To make these partnerships possible, PHIPPS has called upon HEROES, a “purpose-driven, bespoke platform that enables non-profit organizations, brands, public figures to create multiple customized campaigns for online & offline fundraising”.

As such, HEROES has developed a digital fundraising campaign facilitated by a QR code, which once scanned, takes the viewer directly to a website presenting more information about PHIPPS, Oceanic Global, and how we’ve come together to join and uplift public consciousness about our rapidly changing world.
These QR codes will be printed on the back of our “Save the Fucking Whales” t-shirt, just below the collar. Our hope is to encourage its wearers to educate themselves about the deterioration of the environment, but also to catch the eye of a curious stranger, standing behind you at the post office and looking at his phone- so that he can simply tilt it upward, flash his camera, and learn something new.