In keeping with our firm commitment to ethical and sustainable design, PHIPPS International has partnered with Oceanic Global in celebration of World Oceans Day: a yearly call to action on June 8th. The purpose of World Oceans day is to raise awareness of the human impact on our oceans. They are a vital source of food, knowledge, and beauty that we must all play a part in protecting.

The event, founded in 1992, and officially recognized by the United Nations in 2008 is a major one in Oceanic Global’s calendar, whose goal is to create learning experiences and sustainable collaborations in and around ocean education.

The t-shirt features a QR code on the back- a fast, virtual, and impactful way to discover more about the collaboration. This link also includes a secure and anonymous donation platform allowing PHIPPS and OG to generate a measurable impact for ocean. Additionally, PHIPPS has pledged 15% of all web shop sales in June to Oceanic Global’s mission.

We chose the figure of the large, lovable whale to represent the greater ecological crisis at hand: the widespread loss of ocean life and biodiversity, from pollution to overfishing. Over 30% of the world’s marine fishery resources are overexploited or depleted, but over 1 billion people rely on seafood as their main source of protein (FAO).

Our message is simple: “Save the Fucking Whales”. The slogan, which can be read on both a knit sweater and a classic t-shirt in the Fall Winter 2021: Endurance collection, encapsulates PHIPPS’ ethos- satirical, but committed.

However, it is not only the message which is important, but the way in which it is presented. The annual flow of plastic into the ocean, from unrefined materials to microplastics, represents 8.8 million tons of waste. These pollutants are found in all of the world’s oceans, freshwater environments, tap-water, food, and even in our air (PPC).

Microplastics are particularly damaging as they are invisible to the naked eye, but we are all responsible for their dissemination into the environment. The tiny microplastic fibers in synthetic clothing, for example, (polyester, nylon, spandex to name a few) escape every time we do our laundry. Synthetic garments can shed more than 1,900 microfibers during a single wash (Environmental Science & Technology).

For this reason, “Save the Fucking Whales” was printed with the highest attention to ecological standards: it uses water-based ink as opposed to inks with toxic plastic components, and has a slim-fitting, organic cotton jersey base.

“I fucking love the ocean, and would like to get everyone excited about taking care of it” - Spencer Phipps

Our oceans are the lungs of our planet- and we all have a role to play in their preservation.
Happy World Oceans Day from the PHIPPS team.