This lofty bowling shirt is made of Ecovero™, the most environmentally-friendly viscose fiber in the world. Light and pleasant to the touch, it gives its graphic print a silky sheen. Its flower print is scanned from scraps of vintage shirts and engineered into a kaleidoscopic ensemble. It is finished with a notched bowling collar and short sleeves.
“Hippie” is a curious word, deriving from the jazz term “hip” meaning aware, sharp, in-tune with all that’s going on. In the jazz world those who were hip were called hipsters and those who pretended to be hip were called “hippies.” In what one might consider a significant departure from the jazz-hip beatnik generation of the late ’40s and ’50s, the new bohemians took the pejorative word and made it their badge of honour.